Distilling fifty years of brand building into bite-sized lessons, entertaining anecdotes and actionable insights.
If you’re looking for a secret formula to make a million overnight, I’m afraid you’re in the wrong place. We’re in it for the long haul. This book series aims to inspire passionate entrepreneurs through their toughest times and help them learn the lessons they need to build wealth over a lifetime.
From nothing in my pockets to all I’d ever need.
You might look at your current situation and think things aren’t happening fast enough. Maybe you’re not smart enough? Or not lucky enough? Well, I doubt it. I left school at 14, poor, dyslexic, and without a future. Trust me, if I can do it, so can you.
This book shares the story of how I built City Cruises from nothing. How I grew an incredible team over decades, and how, together, we hosted 4 million passengers a year, entertained royalty, and ultimately reshaped tourism and hospitality on the River Thames.
Go from a small business to a global brand.
You’re the founder of a company. Your turnover might even be seven figures by now. But it feels like you’re spread too thin, working every hour there is, in every department. It seems like every day someone is being hired or fired.
If this is you, you don’t have a business; you have a job. We need to get you spending more time working ON it and less time working IN it. This book gives you 52 rules of thumb to help you regain your precious time and one day give you the freedom you’ve always dreamed of.
Stay ready so you never have to get ready.
If you’re anything like me, you started a company with the dream of one day selling for millions. But the more you learn, the more you realise you have no idea what that even means. There are so many types of ‘exit’, how do you know which one’s right for you? How do you maximise the value? What do you even need to prepare?
After 50+ years of buying, growing and selling businesses, I’ve decided try and answer those questions. With the help of some incredible entrepreneurs, I’ll be giving you an overview of the most critical things you need to know before you think about selling.

